Best overall value
H&M
A strong all-round choice for affordable basics, multipacks, seasonal clothing and more design-led pieces.
Visit H&MClothing directory
Where to buy children’s clothes.
A central directory of useful websites for baby and children’s clothing, from affordable everyday basics to more distinctive premium brands.
Price bands are approximate. Individual products, sales and collections can overlap considerably between retailers.
£
Budget
££
Strong value
£££
Mid-range
££££
Premium
Start here
AgeFile’s all-round picks.
Four useful starting points depending on whether your priority is value, consistency or finding a bargain.
Best overall range
NEXT
Reliable for a broad choice of everyday clothes, coordinated outfits, occasionwear and practical essentials.
Visit NEXTBest dependable basics
M&S
A dependable option for basics, multipacks, nightwear, underwear and clothing designed for frequent everyday use.
Visit M&SBest bargain hunting
TK Maxx
Particularly useful for discounted branded babywear and one-off finds, although ranges and sizes can vary substantially.
Visit TK Maxx£ · Budget
Budget and bargain shopping.
Useful for everyday basics, nursery clothing, multipacks and rapidly outgrown sizes.
TK Maxx
£Discounted branded clothing and unpredictable one-off finds. Particularly useful when you are flexible about colour or style.
Shop TK MaxxGeorge at Asda
£Low-cost basics, multipacks, nursery staples and practical everyday clothes.
Shop GeorgeF&F at Tesco
£Affordable supermarket clothing covering basic, seasonal and character-led pieces.
Shop F&FTu Clothing
£Budget-friendly everyday clothing, multipacks, schoolwear and seasonal ranges.
Shop TuBoots
£Convenient for baby basics and clothing alongside feeding, changing and healthcare essentials.
Visit Boots££ · Strong value
Everyday value and quality.
Strong general-purpose retailers for building most of a child’s everyday wardrobe.
H&M
££One of the strongest all-round choices for basics, multipacks, seasonal pieces and trend-led clothing.
Shop H&MNEXT
££A broad and consistent range spanning basics, coordinated outfits, outerwear and occasion clothing.
Shop NEXTM&S
££Dependable everyday clothing, multipacks, underwear, nightwear and school essentials.
Shop M&SMamas & Papas
££Polished babywear, newborn outfits and gifting alongside a broader nursery range.
Shop Mamas & PapasLa Redoute
££Everyday baby and children’s clothing with a more European, design-conscious feel and regular promotional pricing.
Shop La Redoute£££ · Mid-range
Mid-range and design-led.
More distinctive styling, specialist children’s ranges and stronger emphasis on materials, print or design.
Name It
£££Accessible, design-led clothing with a broad range of practical everyday pieces.
Shop Name ItThe White Company
£££Soft neutral babywear, nightwear, gifting and understated clothing.
Shop The White CompanyJoJo Maman Bébé
£££Practical baby and children’s clothing, gifting, outerwear and family-focused designs.
Shop JoJoLindex
£££Comfortable everyday clothing, baby basics and Scandinavian-influenced prints and styling.
Shop LindexPolarn O. Pyret
£££Durable everyday layers, outdoor clothing and pieces intended to cope with repeated wear.
Shop Polarn O. PyretVertbaudet
£££A substantial children’s range combining practical basics with colourful and more playful pieces.
Shop VertbaudetFatFace
£££Casual everyday layers, knitwear, outerwear and comfortable seasonal clothing.
Shop FatFaceMonsoon
£££Occasionwear, dresses and decorative clothing for parties, weddings and more formal events.
Shop MonsoonMango Kids
£££Contemporary, design-led children’s clothing at an accessible mid-range price.
Shop MangoWhistle & Flute
£££Distinctive graphic clothing and coordinated designs for children and families.
Shop Whistle & Flute££££ · Premium
Premium and distinctive.
Higher-priced brands chosen primarily for materials, visual identity, design or a more distinctive wardrobe.
Tinycottons
££££Bold prints and premium, design-led collections with a strong visual identity.
Shop TinycottonsLiewood
££££Minimal premium clothing and accessories alongside a wider range of design-led children’s products.
Shop LiewoodOrganic Zoo
££££Premium organic babywear with a soft, natural and understated visual style.
Shop Organic ZooLottie & Lysh
££££Small-brand statement baby and children’s clothing with bold prints and distinctive coordinated outfits.
Shop Lottie & LyshFootwear
Children’s shoes.
A separate specialist category for first shoes, everyday footwear and school shoes.
Clarks
£££A useful starting point for first shoes, school shoes, everyday footwear and fitting guidance.
Shop Clarks